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Craft Beer Hair! That’s BRÖÖ

Sarah Duran and Brad Pearsall are the husband and wife founders of Microbroo, LLC, the company behind BRÖÖ Hair care. Craft Beer Hair!  That’s BRÖÖ.  Artisanal, ultra-performance natural hair care, infused with real craft beer.  They explained us that they have taken the same American ingenuity that microbrewers used to improve mass-produced beers, and created a revolution in hair care. To do this they tapped into the age-old remedy of women rinsing their hair with beer. As the team explains they have taken beer “from saloon to salon” by blending micro-brewed beer into premium cleansers and conditioners to concoct natural hair care that delivers professional performance.

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Made in USA Hits Home For Eufora

In Dallas, NC, at CTL Packaging USA, Anna Soden, director, sales and business development, says customers cite a number of reasons for choosing to manufacture in the U.S., from speed of market to patriotism.

She says, “We are seeing a strong desire for Made in the USA products. Companies want to support manufacturing and jobs in the USA more than ever. Domestic customers notice the difference in overall quality, ease of communication and speed to market with their products.”

According to Soden, many of CTL’s customers “find value in sourcing products like ours in the USA, especially as we offer decoration luxury, flexible MOQs and ease of logistics all in their backyard.”
For instance, when one of CTL’s customers, Eufora International, needed a new tube for its collection, Eufora’s package designer, Derek Hutcheson, principal, Hutch Design + Brands, says he was so happy to work with CTL, where all these services were available locally

Hutcheson says, “What happens when form follows function and it just isn’t enough? From a package designer’s perspective this has been my lament for years when it comes to tube design and manufacturing. Whether it’s dated technology, limited silkscreen capabilities, oppressive manufacturing ‘minimums’ or under-performing label applications, it all added up to an uneasy compromise.”

Then, says Hutcheson, “Along comes a company called CTL and the creative strait jacket is taken off. As part of a larger packaging redesign initiative for my client Eufora International, I had specific design and graphic requirements that needed to be met. With CTL’s unique production capabilities, those needs were not only met but were exceeded. From color-matching foils to wrap-around graphic positioning to full bleed 4-color process printing, my particular tube design relied heavily on those unique production capabilities and CTL delivered exceptionally well.

Excerpt from Beauty Packaging Magazine article, September 2014.

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Goodbye, Burn; “Aloe” 360-degree Printing

S4 wanted its customers to fully see its organic, antioxidant infused aloe product, Cool It. S4 choose CTL Packaging USA’s clear label and easysupplytube technology to show their blue aloe through the packaging. The 360-degree printing and unique clear-to-solid graphics ultimately allowed the brand to achieve their desired look.

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Pacific Shaving Cream

CTL Packaging USA worked closely with Pacific Shaving on their newly launched Caffeinated Shaving Cream and After Shave. With the unique concept to “put caffeine on your mug, not in it”, the goal was to develop a strategy that made their brand stand out on the shelf. They used a silver cold stamp but muted the high shine with ink and a matte varnish to give it a more rugged, masculine appearance and feel. The front of the tube was intended to look like a label, and with the easysupplytube process, the 360-degree seamless look is achieved with the in-mold decoration plastic tube process.


CTL Packaging USA also offers metallized closures, hot stamping and metal overshells to add a more luxurious look to the end product. Visit us at LuxePack New York, Booth B58 to see our capabilities in person, and meet the CTL Packaging USA team!

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Carol’s Daughter

Carol’s Daughter used the 4 color process printing capabilities of the easysupplytube, to achieve a seamless look throughout their newly launched line of skincare and hair products. The 360 degree graphics and unique art that resembles recycled paper is executed effortlessly.

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How Proper Packaging Affects Your Brand

Packaging is an important factor in almost any branding strategy, and because a package is an extension of the brand, the way a product is packaged can greatly impact its success and how potential consumers perceive it. The impression that people get from the packaging will extend to their overall impression of the brand, and the appearance of a product is among the very first connections the consumer makes with a brand, which is why companies put considerable resources into developing the perfect package. (more…)

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In-Mold Label Tube Printing

In-mold labeling is one of the most permanent labeling techniques, and if you want your tube to have a label that looks like an integral part of it, in-mold labels are the way to go. This labeling is intended to be a permanent feature of the tube.
 
In-mold labels differ from paper or normal print labels in that they are inscribed with more accuracy, using more complex methods of thermo-forming, blow molding, and injection molding.
 
The above three methods are the most widely used with in-mold labeling, and they determine the final quality and appearance of the label. If you are an industrial manufacturer, and you require this method of labeling, CTL Packaging has customized solutions to meet your needs. (more…)

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Cosmoprof North America

Join CTL Packaging along with over 900 exhibitors from around the globe for CosmoProf 2014! Come meet the team at booth B23168 and learn the benefits of the easysupplytube and our superior decoration techniques!
 
For more information visit the tradeshow website.

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Expo Pack Mexico City

Join the CTL Packaging team in Mexico City for Latin America’s largest packaging and processing exhibition. Stop by booth #4028 and learn more about CTL Packaging unique decoration capabilities.
 
For more info visit the tradeshow website.

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LuxePack Shanghai

Join CTL Packaging USA at LuxePack Shanghai! During this two-day show, you will have you opportunity to see our cutting edge decoration techniques in person, and speak with our team about our limitless capabilities. We hope to see you there!
 
For more information visit the tradeshow website.

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