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Made in USA Hits Home For Eufora

Aug 28 2014

In Dallas, NC, at CTL Packaging USA, Anna Soden, director, sales and business development, says customers cite a number of reasons for choosing to manufacture in the U.S., from speed of market to patriotism.

She says, “We are seeing a strong desire for Made in the USA products. Companies want to support manufacturing and jobs in the USA more than ever. Domestic customers notice the difference in overall quality, ease of communication and speed to market with their products.”

According to Soden, many of CTL’s customers “find value in sourcing products like ours in the USA, especially as we offer decoration luxury, flexible MOQs and ease of logistics all in their backyard.”
For instance, when one of CTL’s customers, Eufora International, needed a new tube for its collection, Eufora’s package designer, Derek Hutcheson, principal, Hutch Design + Brands, says he was so happy to work with CTL, where all these services were available locally

Hutcheson says, “What happens when form follows function and it just isn’t enough? From a package designer’s perspective this has been my lament for years when it comes to tube design and manufacturing. Whether it’s dated technology, limited silkscreen capabilities, oppressive manufacturing ‘minimums’ or under-performing label applications, it all added up to an uneasy compromise.”

Then, says Hutcheson, “Along comes a company called CTL and the creative strait jacket is taken off. As part of a larger packaging redesign initiative for my client Eufora International, I had specific design and graphic requirements that needed to be met. With CTL’s unique production capabilities, those needs were not only met but were exceeded. From color-matching foils to wrap-around graphic positioning to full bleed 4-color process printing, my particular tube design relied heavily on those unique production capabilities and CTL delivered exceptionally well.

Excerpt from Beauty Packaging Magazine article, September 2014.